Nike Concept by Mohamad Ghamlouch @ minus collective
Project: Nike store
Location: Various, Hong Kong.
Status: Design Concept Submitted.
Concept: The project revolves around the idea of adapting the flyknit system developed by Nike as a building material. The use of the woven fabric as a cladding material in Nike shops creates an immersive feel into the technology developed in their labs, the system can be removed and updated with every new iteration .